1. Who We Are
This Privacy Policy is issued by 1777xs ("the Company", "we", "us", "our"), the operator of the online casino and sports betting platform available at 1777xs.com (the "Platform"). 1777xs acts as the data controller in respect of all personal data collected from users of the Platform.
We understand the importance of privacy โ particularly for Pakistani players who share sensitive financial information such as Easypaisa account numbers, JazzCash wallet details and national identity data with us. This Policy sets out in plain terms exactly what we do with that information.
2. Data We Collect
1777xs collects personal data in the following categories, depending on the nature of your interaction with the Platform:
Registration Data
- Full legal name, date of birth and gender.
- Residential address (city, country โ e.g. Karachi, Lahore, Islamabad, Rawalpindi).
- Email address and Pakistani mobile phone number (03XX format).
- Username and encrypted password.
Identity Verification (KYC) Data
- Copy of valid government-issued identity document (such as CNIC).
- Proof of address documentation where required.
- Selfie or liveness verification image where required by our KYC procedures.
Financial Data
- Easypaisa or JazzCash wallet number used for deposits and withdrawals.
- Bank account details (HBL, UBL, Meezan Bank, Bank Alfalah, etc.) where bank transfer is selected.
- Payment card details (Visa, Mastercard) โ these are tokenised and handled by our PCI-compliant payment processor; 1777xs does not store full card numbers.
- Transaction history, deposit amounts, withdrawal amounts, and PKR wallet balances.
Usage & Technical Data
- IP address, device type, operating system and browser version.
- Pages visited, game sessions played, bets placed and session duration.
- Geolocation data (country-level only, derived from IP address).
- Cookies and similar tracking technologies (see Section 6).
Communications Data
- Content of support enquiries submitted via email or live chat.
- Survey responses and voluntary feedback provided to 1777xs.
3. How We Use Your Data
1777xs uses the personal data we collect for the following purposes:
- Account Creation & Management: To register your 1777xs account, authenticate your identity at login, and maintain your account records.
- Payment Processing: To process PKR deposits via Easypaisa, JazzCash and Pakistani banks, and to execute withdrawal requests to your registered payment method.
- Identity Verification & Fraud Prevention: To verify that you meet the 18+ age requirement, to confirm your identity for KYC compliance, and to detect and prevent fraud, money laundering and other financial crime.
- Platform Operation: To provide you with access to games, betting markets, bonuses and all other Platform features; to settle bets and calculate winnings; and to personalise your experience on 1777xs.
- Responsible Gaming: To monitor play patterns and account activity for signs of problem gambling behaviour; to enforce deposit limits and self-exclusion periods you have set; and to contact you if our responsible gaming algorithms flag a concern.
- Customer Support: To respond to your support queries, complaints and account-related requests submitted to the 1777xs support team.
- Legal Compliance: To meet our obligations under applicable anti-money laundering, counter-terrorism financing, and data protection laws.
- Marketing Communications: Where you have provided explicit consent, to send you information about promotions, bonuses and new features on 1777xs. You may withdraw this consent at any time by updating your account notification preferences.
- Platform Improvement: To analyse aggregated and anonymised usage data in order to improve Platform performance, game selection and user experience.
4. Legal Basis for Processing
Where data protection law requires us to identify a legal basis for processing your personal data, we rely on the following bases:
- Contract Performance: Processing necessary to fulfil the agreement between you and 1777xs, including account management, payment processing and game settlement.
- Legal Obligation: Processing required to comply with applicable law, including KYC, AML and fraud prevention obligations.
- Legitimate Interests: Processing necessary for our legitimate business interests, including fraud prevention, security, Platform improvement, and responsible gaming monitoring โ provided those interests are not overridden by your rights.
- Consent: Processing based on your freely given, specific and informed consent, primarily for marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
5. Sharing Your Data
1777xs does not sell your personal data. We share your data only in the following limited circumstances:
- Payment Processors: We share financial data with Easypaisa, JazzCash and card payment processors as necessary to execute your transactions. These processors are bound by their own privacy and security standards.
- KYC & AML Service Providers: We use third-party identity verification providers to perform document checks and liveness verification. These providers process data solely on our behalf under strict contractual obligations.
- Gaming Software Providers: Game studios whose titles are hosted on 1777xs may receive limited session data for fairness and RNG audit purposes. No personally identifying information is shared for this purpose.
- Law Enforcement & Regulatory Authorities: We will disclose personal data to competent authorities where required by law, court order, or where we have a good-faith belief that disclosure is necessary to prevent crime or protect the safety of individuals.
- Professional Advisers: Our lawyers, auditors and accountants may access personal data as necessary to provide their professional services, subject to binding confidentiality obligations.
- Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of the assets of 1777xs, personal data may be transferred to the acquiring entity, subject to equivalent privacy protections.
โน๏ธ Note: 1777xs will never share your Easypaisa number, JazzCash wallet details, CNIC information or bank account details with third parties for their own independent marketing or commercial purposes.
6. Cookies & Tracking Technologies
1777xs uses cookies and similar technologies to operate and improve the Platform. The categories of cookies we use are:
- Strictly Necessary Cookies: Required for the Platform to function. These enable login session management, security tokens and load balancing. They cannot be disabled.
- Analytics Cookies: Used to understand how players interact with 1777xs, which pages are visited most, and where users drop off in the registration or deposit flow. Data is aggregated and anonymised.
- Preference Cookies: Remember your Platform settings such as language, game display preferences and responsible gaming reminders.
- Marketing Cookies: Used only where you have consented, to serve relevant promotional content from 1777xs on partner websites.
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to use the core features of 1777xs, but may limit certain personalisation features.
7. Data Retention
1777xs retains personal data only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law. In practice, this means:
- Account data is retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with standard AML record-keeping requirements.
- KYC and identity verification documents are retained for the period required by applicable law, typically five years from the end of the business relationship.
- Transaction records are retained for a minimum of five years to satisfy financial record-keeping obligations.
- Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter as evidence of the consent.
- Support communications are retained for two (2) years from resolution of the query, unless they form part of a formal complaint or legal matter.
After the applicable retention period expires, personal data is securely deleted or anonymised in a manner that makes re-identification impossible.
8. Security Measures
1777xs implements technical and organisational security measures appropriate to the sensitivity of the data we hold. These include:
- SSL/TLS encryption for all data in transit between your device and 1777xs servers.
- Encryption of sensitive data at rest, including payment credentials and identity documents.
- One-way password hashing โ your plaintext password is never stored.
- Multi-factor authentication (OTP via SMS) on new device logins to your 1777xs account.
- Restricted internal access to personal data on a strict need-to-know basis.
- Regular security assessments and penetration testing of the Platform infrastructure.
Despite these measures, no internet-based system can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights, 1777xs will notify affected players without undue delay.
9. Your Rights
Subject to applicable law, you have the following rights with respect to your personal data held by 1777xs:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
- Right to Restriction: You may request that we restrict processing of your data in certain circumstances, for example while a rectification request is being assessed.
- Right to Data Portability: Where processing is based on consent or contract performance, you may request your data in a structured, commonly used machine-readable format.
- Right to Object: You may object to processing based on legitimate interests, and you may withdraw marketing consent at any time.
To exercise any of these rights, contact the 1777xs privacy team at [email protected] with the subject line "Privacy Request". We will respond within 30 days. We may need to verify your identity before processing the request.
10. Children's Privacy
The 1777xs Platform is strictly for adults aged 18 years and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided us with personal data or has registered an account, we will immediately close the account, void all associated balances, and delete the personal data involved.
If you are a parent or guardian and believe that your child has created a 1777xs account, please contact us immediately at [email protected].
๐ Age verification is performed at the point of withdrawal and, in some cases, earlier in the account lifecycle. Providing false date-of-birth information during registration is a serious breach of the 1777xs
Terms & Conditions.
11. International Data Transfers
Your personal data may be processed outside the country in which you reside, including by our payment processors, KYC service providers and cloud infrastructure providers. Where data is transferred internationally, 1777xs ensures that appropriate safeguards are in place, such as contractual data protection clauses, to maintain an equivalent level of protection to that described in this Policy.
12. Changes to This Privacy Policy
1777xs may update this Privacy Policy from time to time to reflect changes in our data practices, Platform features, or applicable law. When we make material changes, we will notify registered players by email or by a prominent notice on the Platform at least seven (7) days before the changes take effect. The "Last updated" date at the top of this page indicates when the Policy was most recently revised. Your continued use of the Platform after the effective date of a revised Policy constitutes your acceptance of the changes.
13. Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data by 1777xs, please contact us:
- Email: [email protected]
- Live Chat: Available inside your 1777xs account after login during Pakistan Standard Time hours.
- FAQ: General questions are addressed in the 1777xs FAQ.
We aim to respond to all privacy-related enquiries within 30 calendar days of receipt.